The Witches Hut–The Greatest Ad Campaign I’ve Ever Seen

I was scrolling on the Nextdoor app when a comment stopped me immediately. The question was “What is a fond memory you have of Bremerton?” The response was that the person had opened their own store downtown on Pacific Avenue, The Witches’ Hut. I checked the name. Yep. Gerry Nichols.

I sort of know Gerry, insofar as I know a lot about her and her business The Witches’ Hut, which was a beauty shop with a “Bewitched” ad theme. The ads are prolific, very cute, and they tell a very personal story of the shop and the people who worked in it.

The only issue is–There are too many of them for me to post today. I was kicked out of the archives. Banned. Exiled. Banished from clipping anything more about the plucky witch coven that once worked beauty spells in Bremerton’s old downtown. And so, I present a draft of this story. There will be more to come once the archives forgives me of my sins (or until I research how to get around this.

Behold, the story of The Witches’ Hut, told in their own words.

Bremerton Sun December 16, 1965
December 23, 1965
December 30, 1965
January 13, 1966
January 24, 1966
February 16, 1966
March 2, 1966
March 23, 1966
April 15, 1966
July 14, 1966
September 21, 1966
October 13, 1966
January 6, 1967
January 12, 1967
February 9, 1967
February 17, 1967
July 28, 1967
August 30, 1967
October 14, 1967
October 23, 1967
December 9, 1967
February 16, 1968
February 20, 1968
May 17, 1968
June 22, 1968
October 12, 1968
October 31, 1968
December 24, 1968
January 4, 1969
April 4, 1969
May 2, 1969
May 15, 1969
May 16, 1969
June 19, 1969
September 9, 1969
October 10, 1969
October 20, 1969
October 29, 1969
January 30, 1970
February 17, 1970
September 2, 1970
October 20, 1970
October 27, 1970
March 20, 1971
April 14, 1971
May 14, 1971
June 11, 1971
June 12, 1971
June 22, 1971
August 23, 1971
November 17, 1971
December 3, 1971
December 16, 1983
December 12, 1984
January 3, 1985
February 26, 1986
March 27, 1987
October 28, 1988
October 4, 1990

And here’s my favorite . . . the arrival of the new “Wee Witch.”


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